Performing Arts Entrepreneurship

The Minor in Performing Arts Entrepreneurship is designed to introduce students to a variety of arts (histories, styles, values, practices, applications), both domestic and worldwide, and to synthesize business knowledge and experience that frame the arts into both a field of study and a potential career trajectory. The minor is an interdisciplinary collaboration that combines coursework in Arts (Theatre, Music) and Business (Accounting, Information Management, Marketing, Management).

Performing Arts Entrepreneurship is a fast-growing field, fostered partially by the decentralizing of major arts companies (for example, record labels) and the advent of increased nonprofit enterprises and the Do-It-Yourself movement among artists and arts entrepreneurs. Performing arts entrepreneurs are seen as innovators and designers of new ideas and creativity in arts processes, working with for-profit or nonprofit organizations, or developing their own “companies of one.” Participating students will learn to envision possible careers and future opportunities within the arts. This program is designed to facilitate that vision as students develop creativity, portfolios and online profiles, learn how to market their talents, and acquire skills of budgeting and finance, leadership, team-building and management.

1st Pathway - Students with School of Business Major

Required Courses (12 units)
THEA 201The Creative Mind3
MGMT 304Entrepreneurship and New Ventures3
MUSC 300Career Design in Music3
Elective Courses (6 units; at least 1 course must be upper-division)
THEA 494Special Topics in Theatre3
Theatre and Society
American Music
Music for the Stage
Introduction to Sonic Arts
Topics in World Music
Performance Studies
Theatre and Community
Digital Audio Composition
Topics in Ethnomusicology

2nd Pathway - Students majoring in Theatre Arts/Performance Studies or Music

Required Courses (18 Units)
ACCT 201Principles of Financial Accounting3
ITMG 100Information Systems3
MUSC 300Career Design in Music3
MKTG 300Fundamentals of Marketing3
MGMT 304Entrepreneurship and New Ventures3
THEA 494Special Topics in Theatre3

3rd Pathway - Students majoring in non-performing arts in the College of Arts and Sciences, or Engineering

Required Courses (15 Units)
MUSC 300Career Design in Music3
THEA 205Technical Theatre with Lab4
MKTG 300Fundamentals of Marketing3
MGMT 304Entrepreneurship and New Ventures3
THEA 494Special Topics in Theatre3
Elective Courses (3 units)
Information Systems
Principles of Financial Accounting
Elective Courses (6 units, at least 1 course must be upper-division)
Theatre and Society
American Music
Music for the Stage
Introduction to Sonic Arts
Topics in World Music
Performance Studies
Theatre and Community
Digital Audio Composition
Topics in Ethnomusicology

Program Director

David Harnish, PhD, Music