Marketing Minor

Minor Requirements

Required Lower-Division Courses
ACCT 201Principles of Financial Accounting3
ECON 101Principles of Microeconomics3
Required Upper-Division Courses
MKTG 300Fundamentals of Marketing3
or MKTG 303 Fundamentals of Marketing Alternative
MKTG 490Marketing Strategy3
Elective Courses
Select two of the following:6
Services Marketing
Sports Marketing
Global Marketing
Global Marketing Alternative
Professional Selling
Social Media Marketing
Advertising and Promotion
Advertising Campaigns
Introduction to Public Relations
Marketing Research
Marketing Research Alternative
Marketing Analytics
Consumer Behavior
Visual Methods for Exploring Consumer Behavior
Business of Healthcare
Brand Management
Advanced Marketing Project
Special Topics in Marketing
Independent Study
Any pre-approved elective, which may include a BUSN 498 Internship
Total Units18